Defined simply, storytelling is literally the act of telling a story for communication purposes. This technique finds applications in various subfields of communication, including training, of course. In this field, this instructional design technique allows learners to project themselves into a context where knowledge is applied, and to introduce elements capable of building engagement and facilitating knowledge transfer.<\/p>\n
In short, the design technique involves creating a context in which the learner will engage<\/strong> in order to acquire and apply new knowledge and skills, developing characters who embody various organizational roles and whose personalities can help foster engagement and motivation<\/strong>, and crafting a narrative that aligns with the stages of the skill-acquisition process.<\/p>\n For example, to teach behaviors to follow in IT security, one could imagine an office context where the learner interacts with a clumsy colleague who causes unfortunate situations that the learner must correct. Events will be sequenced to introduce moments of awareness and discovery. At first, we can imagine a failure to follow procedure that could lead to a data leak, caused by the colleague's negligence and noticed by the boss. This event is used to have an expert colleague introduce a few key concepts<\/strong> regarding confidentiality. A subsequent series of service requests could be used to test behaviors, provide helpful feedback<\/strong>, and introduce certain new concepts. Finally, a final challenge could consist of carrying out a project in which the learner must perform several operations while respecting security procedures.<\/p>\n In terms of skills development, it is necessary to provide a context for applying knowledge and skills, which a good narrative arc is perfectly able to provide.<\/p>\n The context, characters, and narrative development not only provide a framework for the learning objectives, but also carry an emotional weight that can motivate the learner.<\/p>\n Evoking credible, motivating contexts that embody the company culture is highly likely to create buy-in from the learner.<\/p>\n By putting learners in a position to help a colleague, solve a potentially problematic situation, or better embody the organization's values, for example, you engage your learners and involve them emotionally in the learning process.<\/p>\n Plan for a budget increased by 20% compared to a regular training course to ensure the production of backgrounds, characters, and a little extra time for the narrative arc.<\/p>\n Whether it is compliance, job-specific learning, or leadership, the examples of applications are numerous.<\/p>\n It is truly pleasant to add a storytelling component to the design, and it is motivating to work on it as a team. Moreover, it makes it easier for subject matter experts to come up with examples and situations.<\/p>\n The chosen context, characters, and narrative arc can prove to be useful tools for reinforcing company culture.<\/p>\n The results are convincing, whether in the fields of communication, marketing, or training.<\/p>\n In conclusion, storytelling allows you to easily transform your training courses by making them more effective and motivating. To try it is to adopt it. Give it a chance; you might be pleasantly surprised by the result.<\/p>","protected":false},"excerpt":{"rendered":" Discover a powerful and easy-to-implement design approach... <\/p>","protected":false},"author":1,"featured_media":2291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"page_builder":"","footnotes":""},"categories":[1],"tags":[48,49,33,50,51],"class_list":["post-2289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conception-2","tag-apprentissage","tag-formation","tag-storytelling","tag-technopedagogie","tag-transfert-des-apprentissages"],"acf":[],"yoast_head":"\nWhy Storytelling?<\/h3>\n
1. Allows learners to project themselves into an application context<\/h4>\n
2. Increases retention<\/h4>\n
3. Creates buy-in through contextualization<\/h4>\n
4. Allows emotion to be used as a driving force for learning<\/h4>\n
5. Is not particularly more expensive to produce than regular e-learning<\/h4>\n
6. Applies well to many training topics<\/h4>\n
7. Enjoyable for instructional designers and clients<\/h4>\n
8. Brings company culture to life<\/h4>\n
9. A proven method<\/h4>\n