{"id":2282,"date":"2026-05-20T16:30:47","date_gmt":"2026-05-20T20:30:47","guid":{"rendered":"https:\/\/nvsstudio.ca\/?p=2282"},"modified":"2026-06-02T16:14:54","modified_gmt":"2026-06-02T20:14:54","slug":"comment-capter-lattention-des-apprenants","status":"publish","type":"post","link":"https:\/\/nvsstudio.ca\/fr\/comment-capter-lattention-des-apprenants\/","title":{"rendered":"Comment capter l\u2019attention des apprenants"},"content":{"rendered":"
\n

Une perspective et cinq astuces<\/h3>\n

Commen\u00e7ons par la perspective. En tant que concepteur de solutions de formation en ligne, je fais constamment face au d\u00e9fi de capter l\u2019attention des apprenants. Bien souvent, on mentionne que la capacit\u00e9 d\u2019attention des apprenants tend \u00e0 diminuer<\/strong>, particuli\u00e8rement aupr\u00e8s des mill\u00e9nariaux, et que par cons\u00e9quent la dur\u00e9e des moments de formation doit \u00eatre r\u00e9duite; on parle parfois de segments aussi courts que cinq minutes.<\/p>\n

Cette perspective sur la capacit\u00e9 d\u2019attention des apprenants masque toutefois un autre facteur, possiblement pr\u00e9pond\u00e9rant;<\/strong> la complexification de l\u2019environnement et des outils de travail<\/strong>.<\/p>\n<\/div>\n

L\u2019environnement de travail de beaucoup d\u2019employ\u00e9s devient de plus en plus riche en mati\u00e8re d\u2019information et de communication.<\/p><\/blockquote>\n

\n

En effet, l\u2019environnement de travail de beaucoup d\u2019employ\u00e9s devient de plus en plus riche en mati\u00e8re d\u2019information et de communication. On a qu\u2019\u00e0 penser aux logiciels collaboratifs tels que Microsoft Teams, aux r\u00e9seaux sociaux, aux environnements bureautiques et informatiques (dossiers, courriels et agendas \u00e9lectroniques). De plus, le nombre d\u2019appareils est pass\u00e9 d\u2019un, le PC en l\u2019occurrence, \u00e0 trois; PC, tablette et t\u00e9l\u00e9phone mobile. De plus, tous ces dispositifs tendent \u00e0 s\u2019additionner. Pour ajouter \u00e0 la complexit\u00e9, mentionnons que les t\u00e2ches, les processus et les autres outils de travail tendent \u00e0 \u00e9voluer de plus en plus rapidement.<\/p>\n

Bref, nous vivons dans une \u00e9conomie de l\u2019attention<\/strong> o\u00f9 nous sommes constamment sollicit\u00e9s par des stimuli vari\u00e9s, l\u2019offre de formation n\u2019\u00e9tant qu\u2019un stimulus parmi tant d\u2019autres. Finalement, quand on y pense, il importe peu que la capacit\u00e9 d\u2019attention des employ\u00e9s soit affect\u00e9e par des facteurs intrins\u00e8ques ou environnementaux, elle doit \u00eatre consid\u00e9r\u00e9e comme une ressource rare et pr\u00e9cieuse, \u00e0 g\u00e9rer en cons\u00e9quence.<\/p>\n

Quels sont donc les meilleurs moyens pour bien g\u00e9rer l\u2019attention pendant une formation en ligne?<\/h3>\n

1. Am\u00e9liorer la motivation \u00e0 suivre la formation<\/h4>\n

Les strat\u00e9gies les plus efficaces en la mati\u00e8re sont connues\u00a0: Orienter les employ\u00e9s vers les ressources les plus pertinentes, relier la formation \u00e0 des \u00e9l\u00e9ments de performance, reconna\u00eetre la formation (certifications, badges, etc.), utiliser des m\u00e9canismes de ludification et s\u2019assurer que les nouveaux \u00e9l\u00e9ments de contenu et les comp\u00e9tences seront bien utilis\u00e9s, et ce, rapidement.<\/p>\n

2. Adopter un design de formation optimal<\/h4>\n

Offrir des d\u00e9fis \u00e0 l\u2019apprenant, varier des activit\u00e9s bien reli\u00e9es aux objectifs de formation, produire une m\u00e9diatisation attrayante et efficace au niveau de l\u2019exp\u00e9rience utilisateur sont autant de mesures qui augmenteront l\u2019adh\u00e9sion et la r\u00e9tention.<\/p>\n

3. Tenir compte de l\u2019environnement de travail et des caract\u00e9ristiques des populations vis\u00e9es<\/h4>\n

Bien consid\u00e9rer le temps pouvant \u00eatre consacr\u00e9 \u00e0 la formation sans interruption, les meilleurs dispositifs offerts pour les apprenants, les m\u00e9diums les plus ad\u00e9quats, la disponibilit\u00e9 de lieux de formation d\u00e9di\u00e9s, etc. Les plateformes d\u2019apprentissage et organisationnelles doivent \u00e9galement \u00eatre consid\u00e9r\u00e9es relativement \u00e0 cet aspect.<\/p>\n

4. Offrir un soutien social<\/h4>\n

Cette approche est particuli\u00e8rement utile dans les environnements organisationnels o\u00f9 une culture de partage et de collaboration est pr\u00e9sente. Des m\u00e9canismes de partage et de collaboration entre coll\u00e8gues et experts, le partage d\u2019expertise et le soutien des gestionnaires sont importants relativement \u00e0 cet aspect.<\/p>\n

5. Inscrire la formation \u00e0 l’horaire<\/h4>\n

Le seul fait de communiquer une \u00e9ch\u00e9ance \u00e0 l\u2019employ\u00e9 ou de s\u2019assurer qu\u2019un moment d\u00e9termin\u00e9 soit consacr\u00e9 \u00e0 la formation a un impact tangible sur la motivation.<\/p>\n

 <\/p>\n

On le constate, la gestion de l\u2019attention devient une question de plus en plus d\u00e9terminante qui gagne \u00e0 \u00eatre abord\u00e9e de mani\u00e8re organisationnelle et syst\u00e9mique pour maximiser l\u2019impact des initiatives et budgets de formation. Dans cette perspective, une combinaison qui tient compte de la strat\u00e9gie de diffusion, de la qualit\u00e9 des exp\u00e9riences de formation d\u00e9ploy\u00e9es et des plateformes offertes sera la plus efficace.<\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00e9rer la capacit\u00e9 d\u2019attention des employ\u00e9s devient un enjeu de plus en plus important. D\u00e9couvrez plusieurs moyens pour y parvenir.<\/p>\n","protected":false},"author":1,"featured_media":2283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"page_builder":"","footnotes":""},"categories":[1,27],"tags":[48,59,52,50],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conception-2","category-tendances","tag-apprentissage","tag-capter-attention","tag-motivation-des-apprenants","tag-technopedagogie"],"acf":[],"yoast_head":"\nComment capter l\u2019attention des apprenants – NVS Studio<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez plusieurs m\u00e9thodes pour capter la capacit\u00e9 d\u2019attention des apprenants qui devient un enjeu de formation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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